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The Complete Retail Customer Experience Guide

InMoment XI

Why is the Retail Customer Experience Important The retail customer experience has become increasingly significant in the success and sustainability of any business operating in the modern marketplace. Consumers can quickly become lifetime customers and brand advocates when they have continuous positive experiences with a brand.

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5 Keys for Marketing Executives to Break the ‘Too Generous Marketing Habit’

Optimove

But whether it is “free money” in iGaming or “40% off on your first order” in retail sales, marketers need to admit that despite increased sales, they are training customers to only buy at deep discounts in perpetuity, helping form unhealthy customer expectations. It works in the beginning to lure in consumers.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Adam Toporek is an internationally-recognized Customer Experience Expert, Keynote Speaker, and Customer Service Trainer who helps organizations transform their relationships with their customers through better strategy, training, and communication. She is now Chief Customer Officer at ClearAction Continuum.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

CCOs must understand marketing, sales, service, brand perceptions, and operations, of course, but their principal goal should be to deepen relationships, establish greater levels of trust, and build stronger customer loyalty behavior. Customer Insight, Data and Action Generation.

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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

Effectively train your customer-facing teams. Customer inputs/feedback should be taken seriously to improve CX. As businesses become more customer-centric , companies are focusing more on forming and training their internal resources to become CX specialists. Helps understand customer behaviors better.