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Referral marketing software for the win: Our top 20 picks

BirdEye

It offers customizable campaigns, real-time tracking, and powerful analytics, helping businesses to identify key influencers and track ROI. InviteReferrals InviteReferrals offers a wide range of features, including in-depth customer insights and the ability to customize campaigns.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

When a bank compares the LTV of their customer in their current standard loyalty program with the huge LTV that is possible from a bank-sponsored loyalty ecosystem of many partners, they will want to get started immediately. That would allow the bank to set a price that promises the greatest ROI for each segment, or even each customer.

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AI in loyalty marketing

Currency Alliance

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. If you get either of these dimensions wrong, no amount of points will make customers loyal.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is both CCXP and CMRP certified, has been listed in the top 25 CX professionals by CX Magazine, and also published a book on Customer Experience. He specializes in operationalizing customer insight to drive better customer outcomes. Arie Goldshlager – Customer Strategy, Customer Analytics, Innovation Consultant.