The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit
Alida
SEPTEMBER 22, 2016
Brooks Deaton, director of consumer research at NASCAR, offered this sage advice: create a roadmap to involve other departments in your research activities early. Recruiting the right members for your insight community is a critical step to getting more ROI out of customer intelligence. Get more ROI out of your content.
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