article thumbnail

What’s Your Signature? The Importance of Defining Brand Moments

Michelli Experience

While I can go on and on about Ed’s visionary leadership, ability to inspire teams to greatness, top-drawer guest experience delivery and his ability to manage in a crisis, I want to talk about Ed Mady’s signed baseballs. Ok, where is this going?

Brands 113
article thumbnail

Services Before Sales Sells More Chicken! (Disney Agrees)

Storyminers

Disney made his progress on purpose and by design (which is much harder—and more impressive—than today’s minimum-viable-product methods). This method of using the guest experience as the focal point for strategy has positive side-effects: It naturally instills service values into the culture. Look how much he got right!

Sales 113
article thumbnail

Q&A: Lessons in Delivering a Luxury Customer Experience

Think Customers

While customer expectations will vary based on each consumer's mindset going into an interaction and what they expect out of it, people who are paying for a high-end product or service typically have amplified expectations. I recently had a chance to discuss some of the components of delivering a luxury customer experience with Ana M.