Brands Customer Engagement Customer Experience Design Guest Experience 
Michelli Experience
NOVEMBER 14, 2017
When I was asked to do a TEDx talk about a year ago, I keyed in on the message that your brand (be that your individual brand or your corporate brand) is little more than “what people say about you when you are not around.”. Of all things for which Ed is known, “signature baseballs” is a substantial element of his brand.
Storyminers
FEBRUARY 2, 2016
It predicted 2016 as the year predictive analytics and other ‘sensing’ technologies will be used to serve customers first. The Cathy family have been building their brand based on service (they say hospitality) since 1946. It naturally aligns the many clues (experience details) in the experience to be on brand.
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