The Ultimate Cheat Sheet on How to Write Complaint Response Letters to Customers
Myra Golden
AUGUST 31, 2016
Making an apology to customers after things go wrong is positively related to satisfaction with the recovery. When a service employee apologizes to a customer, she conveys politeness, courtesy, concern, effort, and empathy. Provide an explanation of how/why the problem happened. See the first sentence of JetBlue’s response).
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