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Are Surveys Really Customer-Centric?

Blake Morgan

Survey response rates are dropping because customers feel brands don’t care about their opinions. Feedback is crucial, but brands must pay attention to customer data and not waste their time. While customer surveys have increased, customer survey response rates have decreased. If it doesn’t, what metric is right for you?

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Good Customer Experience is Now Required

Kitewheel

The world has begun to catch on to the importance of great customer experience, and for good reason. Customer experience is the overall impression that consumers have of your brand. Providing a remarkable customer experience is vital to business success. How can you know if your customer experience is up to par?

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Portland’s Top-Rated Lyft Driver’s Best Pick-Up Line

AskNicely

As it turns out, he’s a Lyft driver truly obsessed with understanding customers in order to consistently deliver a great experience. And in one moment, I learned that true customer obsession is ALWAYS people-first. After he opened up his “brand” to real-time feedback, the way he engaged with his customers changed.

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Customer Loyalty: Let’s Talk About 8

Daniel Group

I’ve heard this question a lot from companies who measure customer loyalty using a 1-10 rating scale. A number of popular customer loyalty measurement systems sort customers into loyalty buckets based on their answers to a 1-10 rating question, and an 8 often falls into a middle-of-the-road “ meh ” bucket. Not the customer.

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Battle Scars and Lessons Learned in Implementing Customer Success Systems

CSM Practice

A while back, I sat down with Paul Piazza for a fireside chat at one of our PulseLocal Silicon Valley Customer Success event series. At that time, Paul Piazza had already had multiple Customer Success systems deployed and configured. Changing management is hard but critical to the success of a CS team.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. in 2000 to over $1 billion in 2008 by focusing relentlessly on customer success.

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The Ultimate Guide to Collect Product Feedback

SurveySparrow

“How do I make the situation better for a customer who has complained about something in the feedback?”. The fact that you have decided to get your hands dirty with collecting product feedback means that you care about your customers. There is no business without your customer. How many responses should I expect?”.