“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality
ShepHyken
JANUARY 16, 2024
After they do a self-assessment, which is their perception, they should – if they haven’t already – survey their customers to discover their reality. That’s the most accurate way to measure the difference. Leaders should “mystery shop” their companies themselves. They should learn firsthand what it’s like to be a customer.
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