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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59
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Crafting the Best “How Did You Hear About Us?” Survey

Retently

Understanding your marketing channels Having a clear understanding of your marketing channels is like having a roadmap to guide your marketing efforts. surveys can reveal which platforms or channels successfully engage your customers. Leverage positive feedback from surveys to build trust, credibility, and loyalty among customers.

Survey 78
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45