6 Key Takeaways From ‘Managing Friction Between Customer Success and Other Company Departments’ Panel
ChurnZero
FEBRUARY 26, 2021
Generally, the [CSM’s] sentiment is ‘I don’t want to ask my customers for another favor. To bridge that gap and drive goodwill across the organization, Sana recommends incentivizing CSMs for not only driving ROI for their book of business but also for other internal functions. It’s a huge [customer] lifecycle,” says Matt.
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