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Customer Experience: Summing Up 2014

Maz Iqbal

You are the person confronted with coming up a course of action to deal with what is so and bring about the desired outcome. What is the course of action that you’d take? Here’s the answer that the folks that manage Paddington Station have put in place: Let’s stop and consider this. What has management done?

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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

Ranking employees for performance management purposes; Minimising the costs associated with recruiting, retaining, managing, controlling employees. Of course it matters! Does this difference matter? Leaders must dwell in the human real, the personal realm: ‘caring for’ the person.

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Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

giffgaff, as a matter of course, sends extra SIMs to members. All three did the background checks on me, verified me as sound credit risk, approved me as customers and gave me a credit limit. Two of them, at the end of the process, invited-encouraged me to setup an online account with them so that I could manage my account online.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

Freedom to flex resources to capitalize on opportunities and course correct. The path to developing a customer journey map is littered with obstacles. Interview customers, analyze data from your systems, and gather analytics on web traffic, and more. Justification to systematically and strategically advance your company.