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Customer Experience: Summing Up 2014

Maz Iqbal

You are the person confronted with coming up a course of action to deal with what is so and bring about the desired outcome. What is the course of action that you’d take? Here’s the answer that the folks that manage Paddington Station have put in place: Let’s stop and consider this. What has management done?

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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

I am clear that folks in business care about customers. Ranking employees for performance management purposes; Minimising the costs associated with recruiting, retaining, managing, controlling employees. Of course it matters! Does this difference matter?

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

Freedom to flex resources to capitalize on opportunities and course correct. The path to developing a customer journey map is littered with obstacles. Gather external research that’s relevant to your market. Interview customers, analyze data from your systems, and gather analytics on web traffic, and more.