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Loyalty programs: should you issue your own points or miles?

Currency Alliance

But if 90% of your customers don’t buy your items very often, they’ll struggle to reach $25 in points per year. This is a problem, because if only your top 20% or customers are frequent enough to benefit, you’re only capturing adequate data on a small percentage of customers.

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Loyalty partners: co-creating customer value

Currency Alliance

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. The value can be immediate.

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Mastering Call Queuing: The Ultimate Guide to Efficient Customer Communications

NobelBiz

Growth-Ready Systems The sign of a flourishing business is its expanding customer base. Call queuing systems, with their inherent scalability, ensure that as businesses grow, customer service quality doesn’t wane. This enhances the richness of the customer profile. This ensures agents are battle-ready.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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Tapping into the Loyalty Program for Glowing Online Reviews

Grade.us

The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy. Whatever your personal opinion of loyalty programs is, there’s no getting around the fact that consumers use them. Which is great news if you’re looking for a group filled with good will about your small business clients.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Of course, the ability to execute these ideas is much harder than to have the ideas.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? Engaging employees.

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