Does ‘showrooming’ mean the end of retail? Or can customer experience save the high street store…
Smith+co CX
APRIL 23, 2013
But this was not enough to sustain sales in the face of the onslaught from online shopping. The fact is there were just not enough consumers willing to visit the stores and those that did were often ‘showrooming’, visiting the store to see the product, get advice and then leaving to purchase it online and get a better deal.
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