The Relationship Between GigCX and Customer Lifetime Value
CSM Magazine
FEBRUARY 25, 2021
Organisations have had to pivot, adopting their strategies in order to reach their Customer Lifetime Value (CLV) metrics which rely on empathy and support. As a result, the relationship between gig customer experience (GigCX) and CLV has become intertwined, as companies strive to achieve that ‘human’ touch in a virtual world.
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