Beyond Philosophy

OCTOBER 3, 2014

“If you don’t get all the right things right; the front door reception, the online experience, the process and procedures, the music, the lighting, the smell or whatever…if you don’t get these things right, then what chance has the person who is serving the coffee got to deliver a great experience?”

Leadership 154

Leadership CEM Sports Hotels 154

Beyond Philosophy

FEBRUARY 3, 2015

What about Call to Action in the Retail Experience? Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? Regardless, the article statistically shows that they had an effect.

CEM 60

CEM Retail Consulting Conference 60

Beyond Philosophy

JUNE 11, 2015

CMC, is Thought Leadership Principal for Beyond Philosophy. just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Michael Lowenstein, Ph.D.,

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Beyond Philosophy

JUNE 4, 2015

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. To that end here are 3 tips for using the Omni Channel Approach and Mobile Technology to your advantage: 1. Meld the Worlds.

Omni-Channel 60

Omni-Channel Sports Retail Video 60