PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management Customer relationships 84

Clarabridge

AUGUST 26, 2015

Getting buy-in for a Customer Experience Management (CEM) program isn’t always easy. In order to build a foundation for a scalable and successful CEM program, you need buy-in from all levels of the organization. With a CEO-backed program, you can help transform your company culture into one with a customer-first mind-set.

CEM 40

CEM Tips Healthcare eBook 40

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Waypoint Group

MAY 18, 2016

You may find you’re making some of these mistakes without even realizing it, by doing things as they have always been done you may not be getting the best from your customer relationships. Thinking of feedback only with regard to a survey. Only focusing on positive feedback… or only focusing on negative feedback.

Company 40

Company Customer Experience Survey B2B 40

PeopleMetrics

MAY 16, 2018

A faster and cheaper alternative that offers enduring value is to invite your customers to audit your quality system for themselves utilizing Customer Experience Management (CEM) software – a robust platform to create, distribute and analyze surveys yourself. We call this process “ closed loop feedback management.”

Customer Satisfaction 48

Customer Satisfaction CEM Survey Customer Experience 48

Beyond Philosophy

DECEMBER 23, 2015

Customer Insight, Data and Action Generation. Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision. Customer Relationship-Building.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60