InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. This is how you turn regular customers into loyal advocates for your brand.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

Oracle

APRIL 15, 2021

Annual reports on CX are replete with growth projections and statistics that quantify its critical importance to modern customer acquisition and retention strategies. trillion annually due to poor customer service, according to Accenture. For this reason, when customers decide to commit to a brand, they go all in.

Loyalty Programs 94

Loyalty Programs Poor Customer Service Loyalty Omni-Channel 94

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Not only this.

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

ShepHyken

AUGUST 30, 2019

There will always be different types of customers for your products and services. This eye-opening case study states that “segmentation has been vital to the success of NIVEA Sun and allowed the brand portfolio to grow to over 40 products.” You have to do the same for your products and services. Conclusion.

Loyalty Programs 105

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 105

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others.

Hospitality 74

Hospitality Travel Industry Brands 74

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. 42% of respondents have left a business due to poor customer service. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

LiveChat

APRIL 10, 2017

Using a Customer Relationship Management System. As your company begins to take on more and more customers, it’s essential that you keep track of where each individual consumer is in their personal customer journey and life cycle. Customer relationship management helps you do just that. Be Accessible.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28