Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive.

B2B 99

B2B Marketing Social Media Report 99

Education Services Group

MAY 23, 2022

Customer Success Managers, on the other hand, should focus on the customer’s goals and what’s bringing the customer the most value. If these differences aren’t well understood, AMs in CSM roles could hurt your customer relationships more than help. Change is hard. Change is hard (in a different way).

Customer Success 52

Customer Success Sales Guidelines Customer Satisfaction 52

ChurnZero

AUGUST 13, 2021

[A] Anika: A lot of communities start from you wanting to get your customers engaged and having them talk to each other. But when you are starting a community strategy, and you are thinking of launching a community, remember that it takes a while for any customer base to start engaging in a community. They write in your voice.

Customer Success 98

Customer Success Effort Score Tools Self Service 98

ChurnZero

AUGUST 13, 2021

[A] Anika: A lot of communities start from you wanting to get your customers engaged and having them talk to each other. But when you are starting a community strategy, and you are thinking of launching a community, remember that it takes a while for any customer base to start engaging in a community. They write in your voice.

Customer Success 52

Customer Success Effort Score Tools Self Service 52