Beyond Philosophy

FEBRUARY 3, 2015

What about Call to Action in the Retail Experience? Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? Engaging the subconscious shopper is a skill supermarkets are always perfecting. . < They don’t.

CEM 60

CEM Retail Consulting Conference 60

Beyond Philosophy

JUNE 11, 2015

However, like the hype around big data, enthusiasm for gamification has somewhat plateaued, and has needed to be rethought, especially regarding how it can drive more brand bonding and positive financial results. Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Beyond Philosophy

JUNE 4, 2015

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. Furthermore, to build your brand and enhance your experience, a sleek and integrated mobile platform is a necessity.

Omni-Channel 60

Omni-Channel Sports Retail Video 60