Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

RapportBoost

DECEMBER 10, 2018

100, they really like used canned messaging, not so much necessarily in their everyday communications, sort of to rely on them heavily, but they really use them to help agents break the ice and get more insurance to having access to a bank of really reliable and ready to respond pieces of information. So, like one of our clients in Comm.

Contact Center 40

Contact Center Customer Centricity Omni-Channel Chatbots 40

SurveySensum

JULY 14, 2020

She has an accumulative experience of 16 years in the Audit and Banking industry. Previously she has worked in senior roles at Citi, Royal Bank of Scotland, ABN AMRO Bank, and EY and now she is heading Customer Experience at CIMB Niaga. LinkedIn : [link]. Website : [link]. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

inQuba

MARCH 22, 2023

Could Net Promoter Score be disadvantaging your business? Businesses have implemented NPS (Net Promoter Score), and other measurement systems, to achieve CX success and superior customer experiences. You’ll know that NPS is a method used to measure customers’ loyalty using a single survey question. Management snake oil, anyone?

Net Promoter Score 52

Net Promoter Score Omni-Channel NPS Effort Score 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52