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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Of course, the mid-to-long-tail of customers include people who simply don’t need to spend a lot in your category. A high-frequency business, on the other hand, such as grocery stores, banks, and payment card issuers etc, do have sufficient customer frequency, with many customers returning every week.

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Mastering Call Queuing: The Ultimate Guide to Efficient Customer Communications

NobelBiz

A financial query at a bank differs vastly from a technical issue at a software company. Agent Performance Trends: Identifying patterns in agent performance metrics can guide training needs and reward programs. Post-Call Actions Automatic Updates: Automate the process of updating call insights into the CRM.

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This is How Work Environment Helps Call Center Outsourcing Philippines Be The Best In Any Industry

Magellan Solutions

Rewards program. With of course, associated rewards after completion. . At Magellan Solutions, we combine technology such as ACD, CRM, and IVR with agent skills. We believe that progress shouldn’t break your bank, so our services remain flexible and competitive.

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Loyalty partners: co-creating customer value

Currency Alliance

Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. People often stay loyal to their banks for life. Vueling is similar.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Of course, your strategy cannot be developed in a vacuum. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags.

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