The Role of Digital in Customer Experience, by Sandeep Kuvvarapu
ijgolding
MARCH 22, 2017
or Consumer companies like Unilever and P&G can be quoted as perfect examples. In fact, for almost every product we use or consume in our daily life, we can find at least one alternative product. This has forced the businesses to provide differentiation at various touch points of customer journey, especially customer support.
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