Improving Customer Experience Through A/B Testing Your Customer Service
Joe Rawlinson
MARCH 28, 2018
Multivariate testing (including A/B testing) is a technique used to identify the best performing campaigns on your marketing inventory. The way to do this is simple – marketers pick two or more variations of the component to optimize (ad copy, landing page, etc.) Let us take a look at some ways we can achieve this.
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