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Referral marketing software for the win: Our top 20 picks

BirdEye

Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. You can customize rewards so incentives really excite your customers.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real. Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers.

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How to Enhance CX in Retail With Customer Feedback?

SurveySensum

The potential barriers could be unclear or unattractive product displays, high prices or perceived lack of value, inadequate product selection, inconvenient store layout or location, unsatisfactory customer service, long wait times, or difficulty in finding desired products.

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CX Lessons from 2016: 31 Customer Experience Pros Share Their Plans for 2017

Bold360

Dubbed “The Year of the Customer” by thought leaders and analysts back in Q1, 2016 is the year in which businesses are learning valuable lessons about the importance of placing the customer at the center of marketing, onboarding, and ongoing customer support processes. Wendy Glavin. wendyglavin. Jess Tiffany.

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Guest Post: Customer Pain Points – How to Identify and Address Them

ShepHyken

Businesses and entrepreneurs may create a compelling value offer that attracts customers and helps them solve their problems by recognizing their pain spots. Customer pain points are as broad and varied as prospective customers. It might be challenging to advertise to potential customers if they are unaware of their pain points.

How To 48