Currency Alliance

APRIL 15, 2024

This is moving up the agenda because, with cookie-based advertising now heavily restricted, loyalty participation is now a brand’s most effective method of collecting first-party or zero-party data. This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Service Untitled

JANUARY 5, 2012

No fancy gimmicks in their advertisements, but instead the company has been swaying customers with such programs as accident forgiveness, reward programs, and safe driving bonuses. Building respect as part of your company culture Out of the top industries which include airlines, banks, cell.

Insurance 47

Insurance Company Customer Service Customer Experience 47

SmartKarrot

APRIL 22, 2022

Businesses are always focussing on lead generation and targeted advertising for customer acquisition. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth. Find out the reason behind this and come up with methods to get them back on your sales track. Bank on solid customer support.

Customer Retention 10

Customer Retention B2B Strategy Rewards Programs 10

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. High Customer Loyalty and Word of Mouth Advertising. Starbucks Customer Retention.

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. demonstrating environmental responsibility.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Used as rewards in the Plus loyalty ecosystem, they drove 108,000 app downloads, with each user averaging 10 minutes’ activity a day in the platform. The Dutch bank is one of the few remaining banks in the European Union that has held on to a loyalty program after interchange fees were slashed in 2017. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49