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How to Invest in Customer Experience in 2023

Blake Morgan

There’s a strong connection between investing in customer experience and increasing the bottom line. But what happens to CX budgets during economic uncertainty, inflation, and changing customer priorities? As the markets and consumers change, brands can’t simply stick with what they’ve done in the past.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. Reporting becomes stronger when multiple integrations consolidate data across the tech stack, such as customer relationship management (CRM), data warehouses, and product analytics tools.

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[WHITEPAPER] 5 Future-Proof Capabilities Your FSM Platform Should Have

Alliance by IFS

billion in 2023. Complexity of modern day integrations and the need for labor-intensive custom coding. Leverage user-friendly integration tools to proactively communicate with customers. Create custom workflows to meet customerschanging needs. billion in 2017 to $17.4 The driver for such high costs?