The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader
PK
JULY 15, 2019
in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Membership models, including elements from traditional loyalty and rewards programs, can be a very effective way to improve customer loyalty—but the mindset should be broad when considering what that membership experience could contain (see #3, below).
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