Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ChurnZero

SEPTEMBER 21, 2018

5 Strategies to Boost Customer Success ROI – Use these five foundational methods to improve your CS operations, and spend your funds and team members’ time most efficiently. 4 Customer Loyalty Trends to Follow in 2018 – Take these trends into account when building out your customer rewards programs.

Rewards Programs 45

Rewards Programs NPS Training Course 45

SurveySparrow

JANUARY 15, 2021

If you want to get better ROI, work engagement, and high employee retention, it’s crucial to provide constructive feedback. Training and programs not only make your employees feel worthy, but it helps them to develop their skills and abilities. This way, the rewards program will be more engaging and appealing to each employee. .

How To 52

How To Net Promoter Score Effort Score Feedback 52

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. Maximize ROI from Customer Data.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. All that said, the program isn’t perfect.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52