ShepHyken
NOVEMBER 26, 2018
The Wise Marketer) Companies are realizing the importance of focusing on their repeat customers and designing special loyalty rewards program exclusively for this category of customers. Marketoonist) Singapore Airlines has long been a pioneer in customer experience, not just in airlines, but the hospitality industry in general.
Kitewheel
MARCH 4, 2019
Travel and hospitality companies have a difficult job. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program. The post Three Travel and Hospitality Customer Journey Tracking Examples appeared first on Kitewheel.
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Currency Alliance
DECEMBER 13, 2018
The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2%
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. Most of your customers are active in somebody else’s loyalty program.
Currency Alliance
NOVEMBER 14, 2019
Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Customers really appreciate snackable rewards.
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