Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2%

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Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. Getting all customer data into a single enterprise CRM platform must be a top priority.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

To support digital transformation, your customer data needs to be in a single CRM that actions data using a single campaign management system. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. Customers really appreciate snackable rewards.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40