Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. To solve this problem, airlines should use real-time interaction management(RTIM) to track each customer across time and determine the next best experience for them. Contextual relevance drives customer engagement. There is huge market pressure to make great deals.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45