Currency Alliance

OCTOBER 12, 2021

Burn’ partners – providers of aspirational experiences, such as travel, restaurants and entertainment – are the bait that draws people to participate in the program. Several airlines and hotel groups did win my preference because of their loyalty program. Vueling is similar. Incentivize co-creation with loyalty currencies.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. Most of your customers are active in somebody else’s loyalty program.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal. Customers who do not benefit from the rewards programs ultimately become skeptical of the brand and perceive zero utility from the points.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Retently

MARCH 18, 2019

million users as of 2018, and the number is expected to grow to around 60.8 Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. Airbnb Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. All that said, the program isn’t perfect. Musica (entertainment).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52