Remove 2018 Remove Customer Insights Remove Hotels Remove Touchpoint
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10 Key CX Predictions for Success in 2018

Avaya

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Think smaller in 2018…specifically, mobile apps. It was allowing hotels to deliver better value to guests with built-in room keys.

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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

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How to Create a Single Customer View to Deliver Better Customer Experience

Pointillist

As per the ‘State of Customer Experience in 2018’ survey , one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. Capture each customer’s activities across all your channels and devices. Integrate All Your Customer Data. By Swati Sahai.

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10 Ways to Build Customer Centric Organization

ProProfs Chat

Otherwise, even with the most well-intentioned marketing initiatives, customers are bound to counteract with their perceptions of the brand. Looking at the example to get more clarity on the concept: Example: Facebook’s strong brand perception hit a rough patch in 2018. Mapping Your Customer Journey Is A Must.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. Choice Hotels’ Smart Privilege scheme is another good example.

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In Mobility, Loyalty Strategy Will Decide Who Wins

Currency Alliance

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Independent of market positioning, unique customer insight will become the primary competitive advantage. And that will keep the majority of customers loyal.

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Top 6 Loyalty Trends for 2021

Currency Alliance

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. putting the customer at the center of your business model. deploying AI to automate touchpoints.

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