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Improving the Customer Experience in Financial Services

Forcivity Salesforce

The pandemic-driven demand for digital services has only furthered the argument. Improving customer experience (CX) is a top-five business priority in 2022, according to 64% of the 1,100 executives surveyed by the Harvard Business Review Analytics Services. The importance of CX in Financial Services.

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The 12 Best Customer Service Software Tools for 2022

Kustomer

A new era in customer service has arrived. The transformed landscape requires engagement like never previously seen, and customer service software is here to help. Not one single survey has ever indicated that customers wouldn’t pay more for great service, according to Forbes.

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What To Expect From Omnichannel Ecommerce in 2022

Magellan Solutions

Instead, it just diverted and dispersed much of that activity across different channels. Social channels leveraged a captive audience to deploy new commerce features. Where customer journeys used to be relatively linear, today they’re anything but. Sales channels. Advertising channels. Multi-channel retailing.

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3 Keys to Modernizing Customer Engagement

Kustomer

Modern customer service looks very different from prior decades. Customers gravitate toward brands that have differentiated customer service, leaving those that don’t in the dust. With this in mind, brands now realize that customer service is directly tied to their revenue, and are modernizing applications.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Getting customers engaged with the loyalty program remains the primary objective, because offering 1-2% in loyalty points is much less expensive than paying affiliate marketing fees, offering cashback, relying on discounts, or paying Google and others to send you customers. Your less frequent customer wants to know “What do I get?”

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