A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis
ijgolding
SEPTEMBER 24, 2015
Last year, Nunwood’s UK analysis concluded that ‘Customer Excellence is here: it’s just not evenly distributed yet’. The 2015 results appear to go a step further. It is what customers experience. Expectations – Managing, meeting and exceeding customer expectations. Rather, a brand is what a brand does.
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