CSM Magazine

NOVEMBER 7, 2018

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Consumers are turning to brands which are hassle-free and easy to understand.

Interaction 221

Interaction Telecommunications Customer Satisfaction Social Media 221

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Experience Matters

JANUARY 6, 2015

Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. In 2014, we saw an uptick in the number of executives who not only discussed culture, but also openly recognized the value that those conversations can create. Brand (R)evaluations.

Customer Journeys 120

Customer Journeys Trends Contact Center Customer Connectedness 120

Optimove

SEPTEMBER 8, 2019

Three years ago, I began receiving internal feedback on our brand and its maturity. It represents our values – smart yet cool, scientific but sleek, geek but hip, etc., But the feedback kept on coming, and eventually it hit me – yes, the brand is memorable, it has its equity, but it no longer represents Optimove’s positioning.

Innovation 75

Innovation Brands Brand Values System 75

Eptica

SEPTEMBER 30, 2015

Author: Derek Lewis In previous decades an organization’s brand was something it controlled, with how it was perceived in the market driven by expensive advertising and marketing campaigns. In highly competitive markets brand reputation and values are built on the experience that consumers receive and share on social media.

Omni-Channel 48

Omni-Channel Customer Experience Social Media Knowledge Base 48

ijgolding

MAY 5, 2017

The recruitment process ‘window’ is a potential point of vulnerability in terms of perception and branding of a business to the interested outside world. It is important for a brand to t ake the opportunity offered by the recruitment process to present a well run, proactive, appealing view of an organisation to the target talent. .

Brands 144

Brands Customer Journeys Brand Values Airlines 144

CX University

OCTOBER 19, 2017

In the past 18 months, we’ve seen several major brands back pedal from serious customer experience mistakes. In the US, you’ve seen Wells Fargo’s fake accounts issue , but in France, according to Forrester research, not a single brand surveyed received a “good” rating on customer experience. That’s a cornerstone of trust.

Customer Experience 66

Customer Experience Culture Metrics Airlines 66