Forrester's Customer Insights

MAY 18, 2018

Back in 2009, Forrester launched its first customer experience forum. We picked New York as the location because for years we’d put on a financial services event there, and we knew that our attendees from the banking, brokerage, and insurance industries all had CX on their minds. We didn’t know how well the new event […].

Banking 22

Banking Insurance Financial Return on Investment 22

ReviewTrackers

AUGUST 12, 2020

If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies. In the 11 years since that event, the user base grew to encompass hundreds of millions of people from around the world.

Examples 123

Examples Marketing Apparel Social Media 123

ReviewTrackers

SEPTEMBER 12, 2018

If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies. In the 11 years since that event, the user base grew to encompass hundreds of millions of people from around the world.

Examples 73

Examples Marketing Apparel Social Media 73

ClearAction

OCTOBER 1, 2018

Artificial intelligence, digitalization, emerging technologies, the sharing economy, and other trends won’t solve what’s shown in these studies: “Only 20% of companies scored 9-10 for seeing a Return on Investment, with a significant 14% of companies scoring 0-2.

Customer Experience 63

Customer Experience Effort Score ROI Study 63