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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

In 2008, Dave Carroll’s guitar was broken by United Airlines. I feel as though the indifference being shown by British Gas towards the entirely avoidable issue and their inability to resolve it is similar to the indifference shown by United Airlines to Dave. I therefore reached out to Dave to see if he could help me.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Have a social media response team. The Twitterpology.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Inappropriate or damaging social media use Social media marketing is an art. Inappropriate social media content will damage your brand and your social media reputation. United Airlines is still working to repair its image on its services and passenger treatment. #3.

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Bad Customer Complaint Handling Can Ruin a Brand’s Reputation

CSM Magazine

Way back in 2009, United Airlines baggage handlers broke Dave Caroll’s $3500 guitar during a flight from Halifax to Omaha. It was reported that United Airlines’ stock price fell by about 10% shortly after the song was posted. The advent of social media has given customers the power to build or ruin a reputation in seconds.