Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

ijgolding

NOVEMBER 28, 2014

In 2008, Dave Carroll’s guitar was broken by United Airlines. Every time I share the video, it reminds me of the power the consumer has at their disposal in the digital world we live in. The threat of consumers taking ‘matters into their own hands’ has not appeared to change the way organisations behave.

Social Media 318

Social Media Airlines Video Consumers 318

Comm100

NOVEMBER 27, 2017

Don’t risk it,” said the company’s chairman, James Burke to consumers. Johnson & Johnson announced that they would no longer be selling any products that would be made directly available to the consumer in capsule form. The incident made Domino’s one of the first companies to take a major hit thanks to social media.

Social Media 300

Social Media Video Effort Score Brands 300

BirdEye

OCTOBER 6, 2023

Once it’s damaged, your relationships with consumers take a hit. Inappropriate or damaging social media use Social media marketing is an art. Inappropriate social media content will damage your brand and your social media reputation. Your reputation is your lifeline. Nike sales fell.

Strategy 57

Strategy Social Media Airlines Software 57