2020: The Year of Gratitude?
CX Workout - Ideas Blog
DECEMBER 22, 2020
Academic research has shown that evoking gratitude across customers or buyers leads to valuable behavioral outcomes such as positive word of mouth or recommendation (Soscia, 2007) and increased purchase intentions (Palmatier et al., This was then followed up by asking NPS for both brands. Eggert et al.,
Let's personalize your content