2007 Effort Score NPS Voice of Customer 
CX Workout - Ideas Blog
DECEMBER 22, 2020
Academic research has shown that evoking gratitude across customers or buyers leads to valuable behavioral outcomes such as positive word of mouth or recommendation (Soscia, 2007) and increased purchase intentions (Palmatier et al., This was then followed up by asking NPS for both brands. Eggert et al.,
SurveySensum
JULY 14, 2020
Aimee Lucas has over 20 years of experience in improving service delivery and transforming customer experiences through employee engagement and customer-centric process improvement initiatives. Principal Analyst, most of her work is focused on research, advisory, and training efforts on shaping the future of experience management (XM).
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