Disruptive innovation: 4 times brands disrupted their own business models
Qualtrics
DECEMBER 5, 2019
What is disruptive innovation? The term ‘disruptive innovation’ is attributed to Harvard professor of business Clayton Christiansen , who helped develop the concept in the 1990s. Lego – from kids’ toy to cultural tool. billion of digital sales in 2018. Does disruption always come from start-ups?
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