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Lessons for How to Swim in a Blue Ocean from the Girls Auto Clinic

Michelli Experience

Not only does the company transform the traditional “male mechanic/female customer” interaction but they also design “female-centric” experiences into other areas of the customer journey such as the service lounge (which at GAC is embellished with a team that provides manicures, pedicures, and blowouts). In 2005, W.

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Building Blocks of a Customer Experience Transformation Strategy

CX Journey

Do you know all of the building blocks of a customer experience transformation strategy? You might know it as Bain's Delivery Gap, which states findings from their 2005 research: 80% of executives believe they deliver a superior experience, while only 8% of customers agree. I've mentioned the CX Perception Gap before, right?

Strategy 151
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Health care mergers and acquisitions: Why patients and employees should come first

Alida

To manage the merger and ensure that passengers continue to find value in the new brand, the company used an insight community to better understand the different touchpoints in the customer journey. Another example comes from consumer goods. Conclusion.

Airlines 138
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10 Ways to Build Customer Centric Organization

ProProfs Chat

This treasure trove of information is instrumental in giving you a clear picture of customers’ pain points and the areas where your knowledge base needs improvement. . Mapping Your Customer Journey Is A Must. Getting in the minds of your customers can be challenging. Don’t Forget to Track Customer Interactions.

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The Moment of Truth – A Co-creation Perspective

SuiteCX

I became acquainted with the concept of moments of truth (MOTs) in my process-improvement work in 2005. Then, the definition was any interaction in the process that includes the “paying customer.” The customer-experience community also has various definitions for MOTs in relation to the customer journey.

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The Moment of Truth – A Co-creation Perspective

SuiteCX

I became acquainted with the concept of moments of truth (MOTs) in my process-improvement work in 2005. Then, the definition was any interaction in the process that includes the “paying customer.” The customer-experience community also has various definitions for MOTs in relation to the customer journey.

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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

This is also an important step in establishing yourself in new global marketplaces where customers now spend the majority of their time, and where you have the opportunity to enhance brand visibility at moments in customer journeys that trigger reinforced loyalty. Burn touchpoints in a redemption ecosystem.

Loyalty 52