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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

These findings are worrying for organizations across the board, especially those who appear to be investing heavily in the tools to deliver excellent CX and are failing to keep pace with their customer’s expectations. Listening to your customers and understanding why they buy from you can produce some very counter-intuitive insights.

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Everything You Need to Know about Text Analytics

Lumoa

If you work in a big company with large number of customers (or users), you most probably receive a lot of feedback: people write about their experiences, complain about the things that do not work and tell about the things they love. Most companies collect feedback in some specific format, such as Net Promoter Score.

Analytics 304
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10 Ways to Build Customer Centric Organization

ProProfs Chat

Like in ProProfs Chat, not only do you get to initiate a chat with your website visitors but also take their feedback at the end of the chat through a post-chat survey form. ProProfs Live Chat also helps your operators understand the customer pain-points and improve response time to make sure that no customer feels left out.

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Genius Tips to Improve Your Customer Survey

InteractionMetrics

Customer interviews are particularly valuable because they capture the true voice of the customer and highlight the nuances of specific customer situations. Using complementary methods vets the validity of your survey and helps expand your customer insights. References. Fleming, John K., Curt Coffman, and James K.

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Why You Should Collect Your Customers’ Digital Profiles

Martin Hill-Wilson

The rest has to be primary research, which by the way should be considered an ongoing feedback loop until the digital wheel stops spinning and settles down. It’s all useful if you remember the golden rule of customer insight. From six in ten in 2005 to almost nine in ten today. The ABC of Digital Profiling.

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Why invest in the Net Promoter Score?

Thematic

To make NPS a success you need to ensure everyone across the organisation has access to customer feedback. And crucially that your business implements processes to address customer feedback, and continually close the loop with your customers to let them know how you have implemented their feedback.