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Why invest in the Net Promoter Score?

Thematic

Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? In this post, we’re only focusing on Net Promoter Score. For more on the Net Promoter System , we recommend checking out resources like Bain & Company , and Customer Strategy to name only a couple).

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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. NPS Background. NPS Methodology. NPS Claims.

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. NPS Background. NPS Methodology. NPS Claims.

NPS 86
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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. Now, when I say value, I’m talking about which emotions make people spend more money, and make people give you better Net Promoter Scores. It was a tough audience.

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How to Choose the Best NPS Software for Your Business [2018 Update]

Retently

While you can send a survey and get a score using these platforms, there are certain benefits to using a specialized NPS survey tool. The main reason for adopting a specialized Net Promoter Score® software is because they are developed with NPS in mind. Customer feedback loop. NPS software pricing.

NPS 106
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer. i] [link] [ii] [link] [iii] [link] The post CX vs. UX: The Yin and Yang of Customer Loyalty appeared first on Interaction Metrics. Walk in their shoes.

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6 Ways a Survey Maker Can Help You

ProProfs Chat

This is where the Net Promoter Score (NPS) comes in. Invented in 2004, NPS was called the “the one question you’ll ever need.” It is the industry-wide metric used to measure customer loyalty. The best part of it is that the whole metric is based on only one single question.

Survey 56