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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. By applying data science principles to understanding the research behind the NPS, however, we see that the NPS claims have three serious problems. NPS Background. NPS Methodology.

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. By applying data science principles to understanding the research behind the NPS, however, we see that the NPS claims have three serious problems. NPS Background. NPS Methodology.

NPS 86
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7 Key benefits to feedback loops, plus examples

BirdEye

Feedback loops are the key to collecting customer data and transforming it into actionable insights. In this blog, we’ll demonstrate the powerful benefits of a feedback loop, along with real-life examples so you can leverage methods for continuous improvement. Table of contents What’s a feedback loop?

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How to Choose the Best NPS Software for Your Business [2018 Update]

Retently

In the increasingly crowded market, each NPS® product strives to become noticeable by means of distinct features that makes it competitive and visible. In order to choose the best NPS software that properly fits your business, it’s essential to first become familiar with what most NPS tools have to offer. NPS survey templates.

NPS 106
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer. Get honest feedback to see if you’ve actually solved the customer’s problem. Walk in their shoes. Test : End where you started: with the consumers.

Loyalty 52
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ROI and the Secure Customer Index (SCI)

Horizon CX

Customer Satisfaction & Loyalty vs. Quarterly Numbers—The Conflict. The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. In 2004, D. The analogy of pushing wet spaghetti up a hill was often raised.

ROI 130
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Why invest in the Net Promoter Score?

Thematic

Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of companies who have invested in NPS and made real improvements. (In Read more about how NPS works here.