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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

For each target group size, we measured the average campaign uplift. When a group of customers is segmented and targeted by many small campaigns, the accumulated uplift is much higher in comparison to the results of a “spray and pray” campaign. From a Wince to Delight.

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Statistics: Is This Big Data’s Biggest Hurdle?

Bob Hayes

The American Statistical Association defines statistics as “the science of learning from data, and of measuring, controlling, and communicating uncertainty.” In comparison, 55% of students from Shanghai reached that level of proficiency. In Singapore, 40% did. Summary and Major Trends.

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Bad Data Series: Blockbuster Decided Not to Netflix and Chill

NetBase

NetBase was founded in 2004 and has always been a leader in the space. Preventing Bad Data Decisions by Indexing Conversations for Comparisons. The index value ranges from 0 to 50+ and it expresses the ratio of a category’s share of posts (or authors) in the target topic to its share of posts (or authors) in the comparison topic.

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