Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Optimove
AUGUST 4, 2021
and this is where we say that, actually, scaling segmentation isn’t such a headache, if you got the right technology, ahem ahem). For each target group size, we measured the average campaign uplift. In smaller groups, each customer will generate more uplift on average than if he or she were approached as a part of a larger group.
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