article thumbnail

How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news! 5) Make it Fun – This is about rewards and playfulness.

article thumbnail

This is Digital, Episode 25: The Chief Digital Officer's Role in Disruption and Culture

West Monroe

Beauty is a digitally native brand. We think of ourselves as the OG digital disruptor because we started premium cosmetics for $1 back in 2004, when e-commerce wasn’t nearly as popular as it is today. Another thing we focus on is offering good loyalty programs.

Culture 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. Restive guests: understanding hospitality loyalty. the luxury traveler.

Hotels 40
article thumbnail

Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? Seduce your customers with an awesome loyalty program or by representing the same values that your audience believe in.

Loyalty 28
article thumbnail

Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? Seduce your customers with an awesome loyalty program or by representing the same values that your audience believe in.

Loyalty 28